Why “Buy one, get one free” isn’t a great deal

Why “Buy one, get one free” isn’t a great deal

This is a coupon for Burger King’s Croissan’wich,
and it’s promoting a buy one get one deal. Buy one breakfast sandwich at full price get
a second. But one customer found that something was off about the deal:
when she was charged two different prices for the sandwich. When she ordered a single
sandwich, the price was $2.16. But when she ordered two sandwiches and used
the BOGO coupon the price of each sandwich was $3.19, more than a
dollar more. This went on for years before Burger King
was sued for overcharging customers. BOGO is so appealing that it’s hard for consumers
to see it for what it is. Buy one, get one. It’s a thinly veiled attempt to convince a
customer to buy more than one item at a time. For a thrifty shopper, BOGO can sound like the best way to get more
bang for their buck, but often it’s simply not as good a deal as it appears. Consumers perceive the quality of a bargain
based on the price they pay compared to the original list price. Take this food processor on Amazon for example. The price on sale is $35, an amazing 52%
off the $75 dollar list price. The problem is that Cuisinart doesn’t list
the item for Amazon’s regular price and based on an analysis of tracked prices over time,
Amazon has never sold it for more than $40 in the past 10 years. The cheating that goes on is rampant. Retailers are guilty, often, of distorting the
regular price, raising the regular price. And several companies have been caught distorting
prices in conjunction with BOGO offers. The suit accuses Visionworks of inflating
the price of the first pair of glasses to partly cover the costs of the second, supposedly
free pair, making it not actually free. It can be hard for consumers to tell whether
BOGO is fair or deceptive and often their judgment is clouded by one four letter word: Free. I mean, free is a tremendous motivational trigger
and they like the opportunity to expand the deal by buying more than one of an item. Very often consumers don’t do the math. Buying more than one item means consumers spend more money than they intended. Not less. For example, say you want to buy a sweater
that’s normally $80. Sweater A is listed at a 20% discount. Sweater B is listed
at full price, but has a buy one, get one free deal. While the second option may get you two
sweaters, you’ve just spent more in total than if you
just focused on the 20% discount. Let’s say those sweaters are on a buy one
get one 50% off deal. Option one you buy one sweater for $80 dollars. Option
two, the first sweater would be $80 dollars and the second would be half off. Translated
into a straight discount, the total saved from the BOGO deal would be
the same as a 25% off deal, but the amount of money you spend in store has grown,
because you bought two items. Some BOGO deals only apply to items with lesser value. For example if you buy that same sweater and
a $10 dollar pair of socks you still pay $80 for your total purchase. If you decide to get a sweater and $150
coat, the sweater would be counted as the free item and you’d still be shelling out $150. For most deals, you’re better off waiting for the one item
you wanted to go on sale rather than purchasing it through a BOGO deal. Customers… I won’t say “fall for it,” but they go
for it nonetheless. BOGO disguises the fact that, unless you already
intended to buy two items, it really isn’t all that big of a discount. So BOGO deals can be fantastic if you’re a
shopper looking to buy in bulk and stretch your dollar. But for most of us, free isn’t always the best
option. Well, just do the math. If it looks too good to be true it’s too good
to be true.


  1. conflict gamer says:

    Todays special

    Buy 2 pay for both

  2. JustJaryn says:

    That's why I love to use honey for Amazon, it tracks how Amazon has changed their pricing on that item in the past, and if it's at a high price now you can choose to have it notify you when it goes back down!

  3. JC E says:

    Salesman: buy this beautiful 300 hp sports car. Tires included for FREE!
    Me: omg free tires!

  4. Alf Blue says:

    Talk about being a snitch

  5. Dragon Dude Collecting says:

    Never encountered inflated prices like that in Toronto. I make sure to see how much I’m getting charged before.

  6. LIITEMIES says:

    why i hawent seen bulk groups as a common practise?

  7. John Michael Boy says:

    There is no such thing as free lunch

  8. Rose Lui says:

    Buy one item for double the price, then get the second one free!

  9. ErR0r 4554 says:

    50% off > buy one get one

  10. ResidentEvil302cuba rican215 says:

    Thats business

  11. Josue Mejia says:

    They siced it lol cuz it’s not always like that

  12. Evanna Trinh HD says:

    I like bogo deals but only the buy one get one free. None of the 50% off stuff

  13. Pace Maxwell says:

    i’ve never heard people use the word bogo before

  14. jackwitherspoon says:

    buy one get one free and then return the one you paid for and get your money back

  15. Gillbrit says:

    Hmm 2 cookies or 1 cookie… 2 cookies or 1cookie…I am on a diet but..

  16. Rayan animates says:

    Here in the uae

    That’s basically illegal

  17. Schwarzer Ritter says:

    Now I have two of something I do not want.

  18. Chingiz Zhylkybayev says:

    So this should be titled "why BOGO is not a good deal IF you are charged more than regular price". As it is, the title is extremely misleading.

  19. Jeredan Surgeon says:

    I dont understand the argument, Bogo isnt a good deal because you're spending more money? But I'm getting more product for my money in most cases.

  20. John Dodd says:


  21. GermanSubTV says:

    what kind of scam is this? only in america? I know the prices of the things i like in Mcdonalds. And if i have a coupon, i get more for less money. Normally i'd buy a menü+ a smaller burger(a cheese burger for example), but if the menü contains two large burgers(instead of one), without extra cost, i won't buy the extra cheeseburger. The coupon season in germany, is very profitable for Mcdonalds, bc people just go more often, or tend to go there! But it's not like you are getting scammed, you still get one item for free, and a meal you would have eaten anyways(even if not in mcdonalds).
    If it's only about Bogo, you still pay less. I love the veggie burger, but it's pricy. I get a coupon, bogo is marketed as 50% off(it's a coupon containing two burgers). Which means you pay for half, which means for only one burger. I can't see a problem in that. At least not in germany.

  22. Unoriginal_Name says:

    Any sale is only good if you were planning on getting that thing anyways. If you're spending money that you otherwise wouldn't have spent, the company wins.

  23. Zach Manpearl says:

    Bogo is great with a friend!

  24. Rakasiwiii fiddihaq says:

    I buy a helmet and get a free motorcycle

  25. Tyler Hanley says:

    BOGOF is now an insult in England. It means go away.

  26. Krizzly says:

    Is anyone else bothered by the fact that those sweaters were allegedly sold for $80?

  27. satria amiluhur says:

    Why this video is too short? Seriously, this is a very interesting topic!

  28. Im Done says:

    At mcd and some retails you pay for the most expensive item and get the cheaper one free… I didnt think that was a bad idea….

  29. RamsestheGreat says:

    BOGO? More like BOGUS

  30. Orion Foresee says:

    Wait, the businesses are trying to make money?

    Those monsters!

  31. k_wrx_ says:

    I like English muffins. Normal price $4.29/pack. BOGO twice a month lets me get twice as much for the same price. A pack today lasts me one week. 2 packs lasts me two. Why would I buy it this week for full price to go one week and not say the next week where i can buy more and make it last another week?

    Not all BOGO deals are worthwhile. But consumables like produce and groceries I specifically wait to purchase and stock up to maximize the deal. I'm not paying $4.29 for 6 damn muffins. But for 12, sure.

  32. Shayor Hamid says:

    But I'm getting double the products with little increase in spending.

  33. LEFT4BASS says:

    “‘Buy one, get one free’ means if you want one, you have to buy two” – my brother.

  34. GameOn! says:

    doesnt happen in my country so yeah, BOGO rocks

  35. Red_Schuhart says:


  36. Elso says:

    You're not really very good at this convincing people of your point thing. If I'm going to a store to find a pair of pants and I see a pair of pants that's $50 and a pair that's $60 but bogo I'm going to take up the bogo deal. Rather than spend $50 for one I just spent $30 for one. And I'm going to wear the pants. And $10 Is nothing. It would hardly register on my balance sheet. But getting two pairs of pants (of two different colors) would really make a difference to my wardrobe

  37. Mary Chavez says:


  38. Mary Chavez says:


  39. Adagio Borntrager says:

    Are we saying we didn’t already know this?😅

  40. Ali Syed says:

    I spent half the video finding the meaning of « bogo »

  41. Priscilla Daniels says:

    This is so true! When I go to Whataburger they have coupons for buy one breakfast taquito and get one free but everytime I use the coupon I noticed the price is about a dollar and some change more!

  42. Blackstar 76 says:

    First time I've discovered Americans call it BOGO! Sounds hilarious!

  43. ARYAN says:

    This happens with items where you can buy one get one free but the discount is across multiple items, say you buy 2 books (one is £10 the other is £5) you will always get the £5 one of free and pay for the most expensive item, however the mind doesnt think of this as quickly as we see FREE

  44. MOTION / 5 says:

    Hate to say it.. but I been knew. BOGO is a SCAM. You hate to see it.

  45. James Johnson says:

    Who didn't know this? lol….

  46. Ravi Kumar says:


  47. a c says:


  48. Karan Bindal says:

    I recently purchased 2 pairs of Adidas original sneakers for the price of 1. It was certainly one of the best deals of my life and totally worth it.

  49. LEaVe.Me.aLoNe • 189 years ago says:

    Its not a good deal but it's an ok deal.

  50. ItalianInOslo says:

    Ity`s funny that these practises are only possible in the US, here in the EU not only companies don`t even think about doing it, but if they ever did that, they would be caught right away.

  51. Legoom says:

    sad grandma noises

  52. Kevin Len says:

    buy one steal one free* is the same as buy one get one free*

  53. Kevin Len says:


  54. kyo x mark says:

    buy one get on for me

  55. MM R says:

    Moral of the story: it is a deal only if u really wanted/needed the 2nd item

  56. sammy wauneka says:

    just read the coupon. thats all you have to do.

  57. itsallgoodtoday says:

    I only fall for bogo deals if I know I use the product regularly or i know I need more than one. But they're right its running up my bill and I should be buying less items. period.

  58. Chicken Wings says:

    In riteaid, buy 1 and get 1 free for Arizona so 50cents each

  59. yellooh says:

    Like one of my videos for me to like 5 of yours. Comment code "cool"
    Redeem now!

  60. Kashmira Brahmane says:

    Don't customers become smarter over time ? Since BOGO has been going on for so long, we should have become smarter by now.

  61. Jelly Man says:

    1:55 That advertisement is strange.

  62. Patrick Sage says:

    Its not a good deal because of decreasing marginal benefits.

  63. Matthew Joinson says:

    In the U.K., people call it ‘BOGOF’ (pronounced ‘bog off’)

  64. markeen mehogne says:

    They organized buy one take one biscuit that it's on a brink of expiration..

  65. Longhair Dontcare says:

    Oh. My. Goodness! You mean to tell me, if I buy something….I've spent money??? 😱

  66. 안재박 says:

    can you make a video about why do shop's prices are like 12.99 or 45.55 and not 13 and 46?

  67. Brenda Perez Hernandez says:

    I use to work at Payless and we had the BOGO deal buy a pair of shoes and getting the second ones (of less price) half off. THE THING IS…..the prices during BOGO would go up and sometimes up to regular price …..so honestly the worst time to buy shoes was during BOGO : /

  68. AndroidDoctorr says:

    Whenever I see a good deal, the VERY FIRST thought in my mind is "why would they want to give this to me?"

  69. Terry Chen says:

    "if it's too good to be true it probably is"

    Mr beast: hold my redbull

  70. CA1joshV says:

    What happens if you return the full price item?

  71. Lester Luczak says:

    No bargain is ever a bargain unless you need the item(s).
    Two for one also leads to consumers spending more time shopping (esp clothing items) which can & probably leads to other purchases (distractions). It is smart & effective marketing for the gullibly impulsive shopper. No retailer is out to do any consumer any favors, business is business.

  72. David Y says:

    i knew this before i even watched this always said they raised the price before they make a major cut

  73. Heikin Kun says:

    Everyone here talking about Bogo and no one care about order 69

  74. Romy DelPo says:

    It’d be good to get another sweater in another color

  75. Frankie ! says:

    BOGO is a good deal if you needed to come back for that item later anyway

  76. qwerty uiop says:

    buy 1 product for the price of 2 and get one for free

  77. Tawana Morvan says:

    That amazon cuisinart appliance deal really wouldn’t affect me cause I never look at list prices lol. I’d just think “hmm I can spend $35 on that, seems reasonable enough for what it is”

  78. Claudine says:

    Buy 2 get 1 50% off is truly disgusting.

  79. Nentardes says:

    Lol just sell the item you paid for

  80. Den 92 says:

    One is 69 hahahahahahah

  81. Partez says:

    If they want to be honest buy one get on cheap

  82. JoJo says:

    so it’s a BOGOs deal

  83. Rishabh Sharma says:

    the trick is to have a friend buy on BOGO deal and share the cost, both of you get half the original price.

  84. TheLeftyGamer says:

    of course you’re getting 1 item after buying an item

  85. Jane Doe says:

    Retailers cheating the public?!? 😳🙄🤦🏻‍♀️ NOTHING IS FOR FREE! NEVER EVER!!! Amazon is never cheaper, it’s merely more convenient especially if you’re a Prime Member. (You also get to use their App for some pretty cool TV series and movies.)

  86. I want rice says:

    0:28 nice.

  87. Gamer Player says:

    The only good bogo is Publix that’s a fact

  88. Desert Rose says:

    Buy two items for the price of one and get a second item absolutely free!

  89. Hal says:

    I read somewhere "A man will pay $2 for a $1 item he needs, while a woman will pay $1 for a $2 item that she doesn't need"

  90. Gaurav Dutta says:

    My new maxim in life — If it's too good to be true, it's too good to be true!

  91. Sk Muzammil Zeeshan says:

    Another great trade trick I observed is when we tend to buy a 1liter pack instead of 500ml just because the 500ml pack is more than half the price of 1000ml pack, thinking that we are profiteering from this deal. But in reality it's actually the company who profits in the end as the 500ml pack was priced high and intentionally shelved beside the 1L pack so that increase it's sale and revenue for the company. 😅
    But look let's be honest here, we know that a company is targeting profit from each deal in order to make it's business sustainable. It's not a charity. That's open truth out there. So it's our (customers) imperative to compare and evaluate the price of each product at different market and basing on our analysis proceed for the most cost-effective but reliable product.

  92. Da_Gacha_Editor - Gacha editor - says:

    Before I thought the buy one was the one that you get one free 😂

  93. DeepBlue says:

    What? I disagree I love bogo

  94. Ethan Hunter says:

    "If it looks too good to be true, it's too good to be true," is a hella false statement. Depending on the product category, I've been able to find deals as good as 80% off retail.

  95. sammie Canana says:

    I buy stuff I want, and if I don't like the price I don't buy it
    If I'm ok with that price, it's ok

  96. InsaneFire10YT says:

    Publix: am i a joke to you

  97. The ak boi says:

    Did anyone notice that it was order 69

  98. reallorn says:

    It depends on the product tbh

  99. Sour Patch says:

    Bro what i remember thinking about how bogo isn’t a really good deal unless you intend to buy two items and we have a expert explaining this😭I was 6 btw

  100. Gerardo Espinoza says:

    Why pineapple juice cures your cold?

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